The latest crash in the FC 25 FUT market has reminded players of the most consistent rule in Ultimate Team – holding on to cards too long leads to losing coins. In just a few days, some of the most expensive players in the game have dropped hundreds of thousands, if not millions, in value.

The biggest cause? A surprise Strike Force Evolution released over the weekend that costs 500,000 coins. It allows you to upgrade a striker with multiple PlayStyle+ traits. It’s powerful, it’s expensive, and it’s changed the entire striker market. Cards like Dalglish, once trading at 2.5 million coins, have now dropped to 1.4 million. Some players thought they were safe holding on to Julian Álvarez at 480k – he dropped to 360k overnight.

This wasn’t just a one-off. This kind of price movement is part of how the FUT market works. EA consistently releases stronger cards, new SBCs and expensive Evolutions. Every new piece of content pushes older cards down in value. And it’s done on purpose – it keeps players spending coins, chasing upgrades and, in many cases, turning to FC Points.

How EA’s system drains your coins week after week

It’s easy to think you’ll be fine holding on to a big-name player. But across the board, FUT cards lose value over time. It’s built into the game’s structure.

Take Mbappé’s Inform as an example. Released in December, it started at 2.6 million coins. Today, it’s under 1 million. FUT Birthday Salah dropped from 3.6 million to 1.7 million in less than a month. This isn’t bad luck – it’s how the game works.

And the pattern is clear. EA releases better content every single week. SBCs, new promos, Evo upgrades – it all combines to kill the value of tradable players. The more you hold on, the more you lose.

When to buy and sell to avoid heavy losses

To protect your coins, timing is everything. The best players in the market always follow thissimple rule:

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  • Buy on Thursdays, after Division Rivals rewards are released. This is when the market is most flooded, and prices hit weekly lows.
  • Sell on Friday nights, as hype for new promos kicks in and players rush to buy new squads.

If you’re using tradable players in your squad, avoid holding them past the weekend. Buy them Thursday or Friday, play your games, then sell before the next round of content hits. If you keep a player too long, you’re almost guaranteed to lose coins.

Yes, there’s a 5% tax on every sale, and flipping players constantly takes time. But losing hundreds of thousands – or even millions — on long holds is worse. If you’re spending big on a card like Team of the Year Salah and keeping him for weeks, expect to take a hit. If you bought at 4 million and sell at 3.5 after three weeks, that’s a loss – but maybe it’s worth it if you’ve enjoyed the card. The key is to know what you’re risking.

Learn more tips and tricks about the FUT market from TheFutAccountant in this video.

Why leaks don’t always save you from crashes

One reason this weekend’s crash hit so hard is because it wasn’t expected. The Strike Force Evo wasn’t leaked in advance. Usually, leaks help players plan and prepare. This time, there was no warning. That makes it even more important to manage your tradable assets carefully.

Even with reliable leaks, the volume of content EA pushes out makes it hard to track everything. SBCs, Evolutions and store packs all influence the market in real-time. One surprise card or upgrade can crush your investments in a day.

Safe strategies to recover coins after the crash

If you’re looking to recover from losses or build your coin balance back up, there are still low-risk methods that work.

  • Team of the Week investments at 12k are one of the safest plays right now. Buy them on Sunday or Monday. Sell them midweek, especially if SBCs require informs. This method works nearly every week.
  • Bidding on out-of-pack special cards is another consistent way to profit. Focus on cards not affected by recent Evolutions – avoid strikers for now. Instead, target midfielders, fullbacks and center backs from older promos.
  • Use Futbin to track prices and spot panic dips. For example, Ramírez dropped to 1.77 million coins on Monday and rebounded to 2.1 million by Tuesday. That’s a clean 200k profit just from spotting the dip and knowing he wasn’t affected by the striker-focused Evo.

FUT traders are also using lazy listing for 92-rated fodder. Buy at 77–78k and list at 85k+. It’s low effort, low risk, and generates profit slowly but consistently.

Why most players should avoid long-term card holds

The truth is, most players don’t need to hold on to tradable cards. With the amount of untradeable content EA is releasing – from SBCs to Evo upgrades — you can build a strong team without risking coins on the market.

Running an untradeable team protects you from crashes. You won’t be checking prices every day. You won’t panic sell after content drops. And you won’t feel the stress of watching your club value disappear overnight.

Tradable cards should be used for flips or short-term upgrades. Use them for one weekend, then move on. That strategy saves coins in the long run, even if you lose a little on tax here and there.

FUT market crashes aren’t new – but they are faster now

The cycle repeats every year. The market crashes before Black Friday, before Team of the Year, during FUT Birthday, and before big endgame promos. What’s changed in FC 25 is the speed. Evo content and surprise SBCs are dropping faster than ever – and that means prices are crashing quicker too.

Unless EA changes the system, this is how it’s going to stay. The only way to protect yourself is to learn the patterns and adapt.

FUT market crash FC 25 FAQ

Why did the FUT market crash in FC 25?

Surprise Evolutions and new SBCs made older tradable cards less valuable almost instantly.

When is the best time to buy players in FUT?

Thursday, right after Division Rivals rewards are released and supply is high.

How can I avoid losing coins on the market?

Don’t hold tradable cards too long. Buy Thursday, sell before the weekend ends.

Are TOTW cards a safe investment?

Yes, when bought around 12k early in the week and sold midweek for SBC demand.